What are you doing?

Before you do anything you need to envision your business plan. The first part of that is to write a mission statement. A mission statement is a paragraph that succinctly outlines what it is you are doing, how you are going to do, and where you are going to do it. the mission statement is the first step in you being able to quickly describe to people what your business is about. It is the basis for your "elevator pitch" (more on that later).